Curls are beautiful, bouncy, and full of life—when they stay in place, that is. But if you’ve ever spent precious time curling your hair only for the waves to fall flat within an hour, you’re not alone. Many women struggle with curls that just won’t hold. Fortunately, there are real reasons behind this issue—and real solutions too!
Let’s break down the 10 most common reasons your curls don’t hold and how you can fix each one to enjoy longer-lasting, gorgeous curls.
1. Your Hair Is Too Clean
While freshly washed hair feels great, it’s often too soft and slippery to hold a curl. Natural oils and a bit of grit give curls something to cling to.
Fix: Don’t curl freshly washed hair. Use dry shampoo or texturing spray to add grip and volume
2. You’re Skipping Heat Protectant With Hold
Heat protectants are essential for preventing damage, but not all are created equal. Some formulas are too moisturizing and weigh hair down.
Fix: Use a heat protectant that also offers hold—look for products labeled “thermal setting spray” or “heat styling spray with hold.”
3. You’re Using the Wrong Curling Tool
The size and type of curling iron or wand you use matter. Large barrels create loose waves that fall quickly, while low-quality tools might not get hot enough.
Fix: Choose a high-quality curling wand or iron with adjustable heat settings. Use smaller barrels (¾ to 1 inch) for longer-lasting curls.
4. You're Not Holding the Curl Long Enough
If you release your hair from the curling iron too soon, the curl won’t set properly.
Fix: Hold each section around the barrel for at least 8–12 seconds (depending on your hair type and heat level), then pin the curl to cool in place before letting it fall.
5. You’re Not Letting Curls Cool
Heat shapes the curl, but it’s the cooling that sets it. If you shake out your curls right away, you’re undoing all the work.
Fix: After curling, pin each curl up to cool completely. This helps them hold their shape far longer.
6. You're Using the Wrong Products
Heavy creams, serums, or oils can weigh curls down. Too much moisture prevents curls from holding.
Fix: Use lightweight styling products designed for hold, such as mousse, styling foam, or flexible-hold hairspray. Avoid heavy conditioners or leave-ins on styling day.
7. Your Hair is Too Healthy (Or Too Damaged)
This might sound odd, but super silky, healthy hair often resists curls, while very damaged hair can’t hold a shape either.
Fix: For healthy hair, add texture with sea salt spray or a light mousse before styling. If your hair is damaged, consider a deep conditioning treatment and trim off split ends to help it hold styles better.
8. You’re Curling in the Wrong Direction
Curling all your hair in the same direction can cause the curls to fall together and lose volume.
Fix: Alternate the direction of your curls for a more natural, voluminous look. Curl away from your face on each side for a flattering finish.
9. Humidity Is Ruining Your Curls
Weather plays a big role. If it’s humid, curls will lose shape faster.
Fix: Use an anti-humidity spray or serum after styling, and finish with a strong-hold hairspray. Try not to touch your curls once styled—your hands transfer moisture!
10. You’re Not Using a Finishing Spray
Some people skip the final step, but hairspray helps lock everything in.
Fix: After your curls have cooled and been styled, mist them with a light to medium-hold hairspray. For fine hair, try a volumizing formula that won’t weigh strands down.
Final Thoughts
Getting curls to hold can be frustrating, but with the right technique, tools, and products, it’s completely achievable. By understanding your hair’s unique needs and making small adjustments, you’ll be able to enjoy long-lasting curls—whether you’re styling for a day out or a special event.